The Bally’s Foundation is an independent charity organisation funded by Bally’s Corporation. The Foundation is our way of contributing to a cause which will touch so many of us over the course of our lives.

Issues of mental health have long been met with stigma and mistrust within our society, but we believe that change is on the horizon. We envisage a world in which mental health is treated with the same urgency and compassion as physical health – the Bally’s Foundation is our way of striving towards that dream.

Above all, the Bally’s Foundation is the embodiment of our wish to build a kinder world.


The Bally’s Foundation (formerly known as The Gamesys Foundation) was originally created in February 2020 by Gamesys Group who are now a Bally’s Corporation Company in response to the desire within the company to contribute to those in need.

Whilst the Foundation operates as an independent charity, it is also inextricably linked with Bally’s and its subsidiaries. Bally’s Corporation are a leading international gaming operator, that provides entertainment to a global consumer base.

The Bally’s Foundation’s funds come from both corporate contributions and employee initiatives. We follow strict principles of integrity, respect, and independence to identify and support causes promoting mental wellness across the global community.


Tina Southall is Executive Vice President, People for Bally’s Interactive and is a former trustee of the Vodafone Group Foundation and a NED of a FTSE 250 company. She joined the Bally’s Foundation as Chair of the Trustees in December 2021

Neil was Chairman of Gamesys (now part of Bally’s) until 2021 and was instrumental in setting up The Foundation. He is also Chair of Nottingham Trent University, Ambitious about Autism and St Christophers Hospice.

Kevin Hopgood was a former senior director of Ladbrokes for many years. He is involved with and supports a number of charities and voluntary organisations.

Holly Spiers currently works for British Red Cross. Previously Holly worked for Sue Ryder as Executive Director of Hospice and Fundraising.

Anita Iwugo is, Director, DEI (Diversity, Equity and Inclusion for Bally’s Corporation.  She joined the board of trustees in December 2021.


The main focus of the Bally’s Foundation is to preserve and protect the wellbeing of individuals suffering from mental health issues.
We do that through providing grants and funding to organisations who care for these individuals directly, as well as those who focus on research in the mental health field.

Mental health is a broad term which can encompass a vast variety of ailments, treatments, and experiences. We hope to spread our goodwill as far as possible by donating to diverse causes and international communities.

Bally’s Corporation proudly encourages the pursuit of mental wellbeing in all of our employees. To that end, we are pleased to award donations to organisations that have touched the lives of our Bally’s family.


From 2024, the Bally’s Foundation will reflect the wider scope of the Bally’s Group, consequently the Foundation is focusing on initiatives within North America. In support of this increased remit, we are currently not processing new funding applications.

For any further information on the Foundation please email [email protected]